belladonna case study

Resilient Minds On The Front Lines

The Results (So Far):

Since partnering with Belladonna Media & Marketing Group in September 2022, Resilient Minds On The Front Lines has seen significant growth across every major social media platform—proof that showing up consistently and authentically truly makes a difference.

 
✨ 597% increase in overall impressions : Their content is getting in front of the right people, growing brand awareness and spreading their mission further than ever before.

✨ 679% increase in total engagements : Not only are people seeing the content, but they’re actively interacting with it—liking, commenting, sharing, and clicking.

✨ 275% increase in audience growth : With over 1,000 new followers added across platforms, the brand has successfully expanded its community of supporters and learners.

✨ 12,682% increase in post link clicks : A massive rise in website traffic and engagement, showing the real-world impact of effective social content driving action.

✨ 52% higher engagement rate per impression : The content isn’t just being posted, it’s resonating. It’s thoughtful, relevant, and making a meaningful connection with the audience.

✨ 26.7% increase in video views : Short-form video and Reels content are especially contributing to visibility and engagement.

When your mission is as impactful as Resilient Minds On The Front Lines, your social media should reflect it. Since stepping into the social space with more consistency and intentionality, RMOTFL has been able to amplify their voice, grow their community, and connect with the people who need their message the most. By leaning into authenticity, highlighting their team, their passion, and the life-changing work they do, their audience has responded with real engagement, meaningful interactions, and support that continues to grow.
 
This is what happens when your brand shows up, fully and unapologetically.

the brand:

Resilient Minds On The Front Lines is a nonprofit organization rooted in advocacy, education, and support for first responders and beyond. What began as a mission to equip first responders with critical resiliency tools has since expanded into a broader movement, offering mental wellness education to anyone who can benefit from it (which, let’s be honest, is all of us). Their team lives and breathes the work they teach, bringing heart, experience, and authenticity to every interaction.

The Challenge:

When we first connected, Resilient Minds was doing life-changing work, but not enough people were hearing about it. Like many mission-driven organizations, they were so focused on showing up for others that their own brand visibility had taken a back seat. Their leadership carries powerful stories and passion, but the online presence didn’t yet reflect that energy or reach the audience they deserved.

The Approach:

Our focus has been on humanizing the brand, amplifying the mission, and making sure their voices, and their impact, are seen and heard. Together, we’ve built a social media strategy centered on consistency, authenticity, and showing up across platforms. We leaned into the personal touches: highlighting the real people behind the mission, sharing class updates and behind-the-scenes moments, and embracing both the serious and celebratory sides of the work. Over time, we’ve expanded their presence across multiple platforms and content formats to meet their audience where they are.